Kanto Koshinetsu/ Nagano Pref.


Iiyama – “A Little Kyoto in the Snowy Region” with Flowers and Green

Iiyama in the Kita Shinshu region developed as a castle town. A master of Japanese literature, Toson Shimazaki called it as “A Little Kyoto in the Snowy Region” as many Buddhist temples are scattered around the city. Since Kenshin Uesugi established Iiyama Castle, successive feudal lords continued to develop the town and over 20 temples were also built. Shoju-an Temple (Historical Site of Nagano Prefecture), Shunshu-ji Temple (a model of Shimazaki’s famous novel, “The Broken Commandment”) and many other historical attractions are connected by a nice walking path. The serene Chikuma River, seasonal flowers and plants, and Iiyama’s historical artifacts all welcome visitors. Iiyama was a setting in the Japanese film “Amidado Dayori” and many film fans visit the city to view the locations for themselves.

Sightseeing Highlights in Iiyama

Shoju-an Temple

A famous Buddhist monk, Shoju Rojin had his religious training at this temple. It is designated as a historical site by Nagano Prefecture.

Access A 20-min. walk from JR Iiyama Station

Shinshu-ji Temple

Toson Shimazaki, a famous Japanese modern novelist, used this temple as his model in his best-seller novel, “The Broken Commandment.”
Stone monument dedicated to Toson is located in the precinct.

Access A 10-min. walk from JR Iiyama Station

Iiyama Castle Site Park

One of the best cherry blossom viewing sites in the Kita Shinshu region. Best time will be from around mid-April.

Access A 5-min. walk from JR Kita Iiyama Station

Iiyama Traditional Craft Center & Iiyama Handmade Washi Experience Studio

Production process of Iiyama Butsudan Buddhist alter and Uchiyama Washi paper is exhibited. Visitors can try making handmade washi paper.

Access A 10-min. walk from JR Iiyama Station (Madaraoguchi)

Iiyama Furusato Center

The long history and beautiful nature of Iiyama City that people have inherited from their ancestors is introduced.

Access A 10-min. walk from JR Iiyama Station (Madaraoguchi)

Mayumi Takahashi Doll Museum

About 100 lovely dolls are exhibited. Exhibit items are changed twice a year in spring and autumn.

Access A 5-min. walk from JR Kita Iiyama Station

Important Annual Events in Iiyama

Iiyama Snow Festival

Mid February
“Natura” Iiyama Cultural Hall and other locations (2020)

Snow figures, mikoshi portable shrine parade in the snow, lanterns in the snow and many other events will be held. One of the must-see is the beautiful night illumination.

Kamakura Snowdome Festival

Kamakura Festival: mid-February; Kamakura Village: late January-late February
Shinanotaira Kamakura Village

For one month, from the late January to the early March, about 20 snowdomes, large and small, will be created and a variety of events will welcome visitors.

Iiyama Field Mustard Festival

May 3-5
Iiyama City Mizuho Nanohana Park

The Chikuma River, along with the surrounding mountains still sprinkled with snow and the vibrant yellow color of field mustard flowers create splendid scenery. During the festival a number of shops are opened and many fun events are held. Enjoy the beautiful yellow carpet of field mustard flowers.

Hydrangeas in Kogen-in Temple

Late June to mid-July
Togari Onsen Kogen-in Temple

Around 10,000 hydrangeas will completely adorn the temple approach. The hydrangeas of this temple start to color relatively later than other places in the Shinshu area.

Hokuryu Lake Summer Firework Festival

Early August
By Hokuryu Lake

The view of gorgeous fireworks reflected on the surface of Hokuryu Lake is superb. The Starmine is particularly outstanding and a must-not-miss.

Iiyama Lantern Festival

Early August
Iiyama City

Colorful paper lanterns made with Uchiyama Washi handmade paper will adorn the city.

Chikuma River Summer Firework Festival

August 14
Around Chuo Bridge

One of the best summer attractions around the Chikuma River in Iiyama. Enjoy dynamic fireworks exploding just above your head.

Madarao Highland Summer Festival and Firework display

August 13
Madarao Highland

Madarao Highland Summer Festival and Firework display are the two major summer annual events of Iiyama. The fireworks are set at a closer distance than in general firework festivals. A number of stalls are opened and the Japanese drum show by a local group will be fun to watch.

Iiyama Flower Festa & Temple Treasure Exhibition

Mid October
In Iimaya City (around Atago-cho)

This is a once-a-year opportunity to enjoy a number of temple treasures in the city. Sales of local specialties and vegetables are also held. Iiyama Flower Festa will be going on at the same time.

Local Autumn Festivals

Every weekend in September
At each area in Iiyama City

As autumn starts, local autumn festivals will be held in many areas in Iiyama City. People wish for the good harvest of the year and safe and healthy life of the family. Many festivals are held every weekend in September such as Reisai of Natate Shrine, Narasawa Daitengu, Gosoku Daidai Kagura, Reisai Festival of Shizuma Shrine.

Traditional Crafts of Iiyama

Iiyama Butsudan Buddhist Altars (Selected by the Minister of Economy, Trade and Industry)

Production of Buddhist altars (butsudan) has been an important traditional craft of Iiyama for over 300 years. The pleasant climate and religious devotion of people in this area made it possible to continue such an excellent craft works up to the present day. Traditional Craft of Japan.

Uchiyama Paper (Selected by the Minister of Economy, Trade and Industry)

Uchiyama paper is a handmade washi paper which is a traditional craft of Iiyama. The only material used for washi is kozo (a kind of plant) whose skin is placed and left on snow so that the finished paper becomes a beautiful white. Traditional Craft of Japan.

Food & Specialties of Iiyama


Also known as Kenshin Tomikura Sushi. Simple yet tasty local food using plenty of blessings from the mountain.

Tomikura Soba Noodle

Very unique soba noodle made with fibers of Oyama Bokuchi (wild burdock) leaves.

Locally-brewed Sake

One of the carefully brewed sake in the region, “Hokko Masamune,” is made from “Kinmon Nishiki” special sake rice grown in Iiyama. “Mizuo” is another excellent sake from Iiyama which uses natural spring water from Mt. Mizuo. Experienced sake production masters (Iiyama Toji or Kurabito) take their upmost care in its production.

Miyuki Pork

The advanced feeding technique and special blending of the feed crop are two major secrets of this tasty branded pork. The meat is firm yet has a natural sweetness and rich taste.

Iiyama Station on JR Iiyama Line, Iiyama Station on Hokuriku Shinkansen
Shinshu Iiyama Tourism Bureau
TEL:0269-62-3133 / FAX:0269-62-7003
E-mail: info@iiyama-ouendan.net
URL: http://www.iiyama-ouendan.net/

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